A Proven Sales System Built for MSPs Selling Cybersecurity
You don’t need to hire a full-time sales team.
This is the Fractional Sales Engine.
You’re Not the Problem, The System Is
Let’s be honest: Most MSPs hit a wall.
Referrals slow down. Marketing stalls. Sales reps underperform. And the effort to grow starts feeling exhausting.
Here’s what usually happens:
Referrals have dried up - but no system has replaced them
Sales reps were hired - but they didn’t perform
Lead gen gets blamed - but the real issue is a broken or missing sales process
Follow-ups are inconsistent - so warm leads go cold
And pricing becomes a grind - because you’re stuck competing on cost
Eventually, you start asking:
“Is this as far as I can take the business?”
If Sales Doesn’t Change Nothing Changes
When sales execution is broken, the whole business feels it:
Revenue stays unpredictable
You remain the default salesperson
Cybersecurity revenue never scales
Growth stays reactive
The MSPs who fix this now will dominate the next wave of cybersecurity demand.
The ones who don’t? A year from now, they’ll still be stuck—just more frustrated.
The Data Doesn’t Lie
This isn’t just your MSP. The problem is everywhere.
84% of sales reps missed quota in 2024
Only 21% of MSPs say hiring sales talent is easy
25% increase in cost per lead over the past year
23% drop in average order value
50% longer sales cycles across the board
The old way of selling is failing.
MSPs without a managed, systemized sales process will be irrelevant in 12 months.
The Fractional Sales Engine:
Built for Execution, Not Theory
This isn’t coaching. This isn’t training. This is your outsourced sales function.
84% of sales reps missed quota in 2024
Salespeople aren’t hitting targets—even with training
Only 21% of MSPs say hiring sales talent is easy
It’s harder than ever to find the right people
Cost per lead is up 25% year-over-year
Leads are getting more expensive—and less qualified
Average order value has dropped 23%
Clients are spending less—unless you’re selling the right offer
Sales cycles have grown 50% longer
Deals now drag on for months—if they close at all
We install a complete done-with-you sales engine tailored for MSPs.
What You Get:
1. Sales Director, Not Sales Advice
Experienced leadership to craft strategy, manage performance, and keep your sales on track. Not fluff. Just direction.
2. Done-For-You Prospecting Engine
Outbound campaigns via email, LinkedIn, and phone—powered by AI and humans—to generate consistent leads.
3. Your Own Sales Support Team
Trained professionals handle lead gen, follow-ups, and bookings. You focus on closing, not chasing.
4. CRM + Sales Playbooks Installed
We set up your CRM, pipeline, playbooks, and reports. Everything tracked. Everything visible.
5. Weekly Pipeline Management
Ongoing reviews, reporting, and improvements to keep deals moving forward.
You don’t have to build this from scratch. We already did it, for ourselves and now for you.
What Changes When You Install
the Sales Engine
Most MSPs are stuck doing sales the hard way.
Here’s what it looks like before and what it feels like after we’ve installed the system
BEFORE
Relying on referrals that have dried up
Trying to sell cybersecurity—but stuck competing on price
Following up manually—and watching hot leads go cold
Guessing what’s working and what’s not
Trying to manage sales on top of everything else
Hiring reps that don’t perform—and hoping for the best
AFTER
Consistent outbound activity bringing in new leads every week
Selling $300+/seat contracts with confidence and clarity
Follow-up and lead nurturing handled automatically by your support team
Full visibility into your pipeline with weekly reporting and tracking
A sales system that runs with leadership, structure, and support
A trained team that executes with precision and accountability
This isn’t just a shift in activity. It’s a transformation in how your business grows.
Is This Right For You?
This is for MSPs who
Are serious about growing cybersecurity revenue
Want sales handled—without giving up control
Are done hiring reps that don’t deliver
Need structure and support, not more advice
This is not for
MSPs looking for shortcuts or silver bullets
Anyone not willing to commit to the process
Proven In The Real World
“Tony has the product knowledge, industry depth, and strategic clarity that makes him stand out from every other partner we’ve worked with.”
Principal Consultant
“Tony genuinely loves products and service. He thinks strategically, builds trust fast, and always puts the solution first. Highly recommend.”
Microsoft Partner
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“He’s focused, adaptable, and dedicated to getting the best results no matter the challenge. Great to work with.”
Visionary Marketer
Ready for a Sales Engine That Actually Works?
If you’re serious about growing—and ready to get out of the weeds—this is your next step.
Tony only works with a small number of MSPs each quarter to ensure every partnership gets results.
Take the free Sales Growth Assessment to see if you qualify.
Questions MSPs Ask Before Joining
Q: Can’t I just hire another rep?
A: You could. But unless you fix the system first, you’ll keep getting the same results.
Q: Is this coaching or done-for-you?
A: It’s done-with-you. We install, manage, and run the engine alongside you.
Q: What kind of results can I expect?
A: Most clients see increased lead flow and closed deals within 60 days.
Q: How much of my time does it take?
A: We do the heavy lifting—you show up to close deals and stay informed
Q: What if I don’t use a CRM yet?
A: We’ll install and manage it for you. No tech experience required.