Everything You Want to Know About The Sales Engine for MSPs
Section 1: How It Works
Q1. What exactly is The Sales Engine?
The Sales Engine installs a complete sales department inside your MSP. That includes strategy, systems, leadership, trained Sales Co-Pilots, and ongoing support.
Q2. Is this coaching, consulting, or outsourcing?
It’s none of those. We work hands-on with you. You get execution, leadership, and a proven structure—not advice without action.
Q3. What’s included when we work together?
CRM setup, outbound campaigns, trained team, playbooks, reporting, and weekly pipeline management. Everything needed to build and run a high-performance sales system.
Q4. Do you just set it up, or stay involved?
We stay involved. Especially in the first 90–180 days, we lead the rollout, oversee performance, and help scale results.
Q5. Will we need to replace everything we’re doing now?
Not at all. We keep what’s working, fix what isn’t, and layer structure on top to increase performance.
Section 2: Who This Is For
Q6. Who do you typically work with?
MSPs in the $1M–$20M revenue range who are focused on scaling cybersecurity sales, reducing founder-dependence, or building a predictable sales engine.
Q7. What if I already have a sales team?
Perfect. We support and elevate your existing team with leadership, structure, accountability, and rhythm.
Q8. What if I don’t have a sales team yet?
We provide trained Sales Co-Pilots and help you build a system around them—so you’re not starting from scratch.
Q9. I’m still doing all the sales myself. Is this for me?
Yes. That’s exactly why this exists. We help you take sales off your plate without dropping momentum.
Q10. Our market is niche. Will this still work?
Absolutely. The engine thrives in complex, high-trust sales environments. We tailor it to your industry, audience, and offer.
Section 3: Timing & Results
Q11. How soon can we expect results?
Most clients see stronger follow-up, more meetings booked, and improved pipeline momentum within 60–90 days.
Q12. What does success look like?
A consistent sales rhythm, clear visibility, better-qualified leads, and revenue you can count on—without chaos.
Q13. Do you guarantee results?
We guarantee structure, systems, and execution. We don’t control your market—but we own the process and keep it moving.
Q14. How long do clients usually stay?
Most engage for 6–12 months. Our goal is to build something that outlasts us.
Q15. Can we start small and scale later?
Yes. We start with a clear plan and grow based on your readiness, goals, and budget.
Section 4: Pricing & Commitment
Q16. How much does this cost?
Most clients invest less than a full-time sales hire and get leadership, team, and systems in one solution.
Q17. Is there a long-term contract?
After the initial build phase, our agreements are flexible with just 30 days’ notice.
Q18. What are the payment options?
Monthly and milestone-based billing is available. We also offer financing through approved partners.
Q19. Are there any hidden costs?
No. Clear scope. Transparent pricing. No surprises.
Q20. Can this be funded through loans or grants?
Yes—several clients have accessed funding through government or commercial programs.
Section 5: Team & Support
Q21. Who will we be working with?
You’ll work directly with a Fractional Sales Director and a trained Sales Co-Pilot dedicated to your account.
Q22. How are Sales Co-Pilots different from SDRs?
They’re embedded in your team, follow your playbook, and are backed by leadership. It’s not just outreach—it’s structured sales execution.
Q23. How is performance managed?
With dashboards, KPIs, weekly reviews, and real accountability. Nothing slips through the cracks.
Q24. What if someone underperforms?
We handle it. Retraining or replacing team members is on us—not your problem.
Q25. Do you offer sales training?
Yes—but it’s baked into the system. We train as we execute.
Q26. Can you support leadership, messaging, and positioning too?
Yes. We offer workshops and 1:1 advisory for strategy, culture, and offer design.
Section 6: Tech & Tools
Q27. Do I need a specific CRM?
We work with Go High Level, HubSpot, and others—or help you upgrade what you’re already using.
Q28. Do we keep the assets you build?
Yes. All systems, SOPs, campaigns, and documents are yours to keep.
Q29. Will this integrate with our current tools?
Yes. We make your systems talk to each other and streamline your tech stack.
Q30. Do you build real-time dashboards?
Absolutely. You’ll have full visibility into activity, performance, and pipeline.
Section 7: Getting Started
Q31. How do we get started?
Take the Sales Growth Assessment. It’s free and gives us the insight to map your next steps.
Q32. What happens after the assessment?
We book a call, walk through what’s working, what’s missing, and whether we’re the right fit.
Q33. How quickly can we launch?
We can usually begin onboarding within 7–10 business days.
Q34. What if I just want to run a workshop first?
That’s fine. We offer standalone workshops on sales strategy, leadership, and messaging.
Still Have Questions?
We’d rather talk through them than leave you guessing.