The Sales Engine MSPs Need to Scale Without Doing It Alone
The structure and support MSPs need to sell
cybersecurity without hiring in-house.
Built by MSPs, for MSPs—designed for those who’ve tried coaching, hiring, or DIY—and are ready to win with structure, leadership, and support.
You’re Not the Problem, The System Is
Let’s be honest: Most MSPs hit a wall.
Referrals slow down. Marketing stalls. Sales reps underperform.
And the effort to grow starts feeling exhausting.
Here’s what usually happens:
Referrals have dried up — but no system has replaced them
Sales reps were hired — but they didn’t perform
Lead gen gets blamed — but the real issue is a broken or missing sales process
Follow-ups are inconsistent — so warm leads go cold
And pricing becomes a grind — because you’re stuck competing on cost
Eventually, you start asking:
“Is this as far as I can take the business?”
The Sales Problem You Can’t Ignore..
Most MSPs want to grow.
They want bigger deals, longer-term contracts, and a future built around cybersecurity.
But here’s the real story inside most MSP businesses:
Referrals have slowed down — but there’s no system replacing them
They’ve hired sales reps — and got burned
They blame lead flow — when it’s actually a process problem
Follow-ups are inconsistent — and high-value leads fall through
Pricing is a grind — because they’re forced to compete on cost
And underneath it all is a question no one wants to say out loud...Is this all there really is?
What Others Say
What MSPs Are Up Against:
“Tony has the product knowledge, industry depth, and strategic clarity that makes him stand out fro1m every other partner we’ve worked with.”
David MacMillan, Principal Consultant
Bottom Line:
If your MSP doesn’t have a repeatable, well-managed sales system in place, you’re not just falling behind you’ll be irrelevant to the cybersecurity market in 12 months. Harsh but true.
The Numbers Don’t Lie
What MSPs Are Up Against:
84% of sales reps missed quota in 2024
Salespeople aren’t hitting targets—even with training
Only 21% of MSPs say hiring sales talent is easy
It’s harder than ever to find the right people
Cost per lead is up 25% year-over-year
Leads are getting more expensive—and less qualified
Average order value has dropped 23%
Clients are spending less—unless you’re selling the right offer
Sales cycles have grown 50% longer
Deals now drag on for months—if they close at all
Bottom Line:
If your MSP doesn’t have a repeatable, well-managed sales system in place, you’re not just falling behind you’ll be irrelevant to the cybersecurity market in 12 months. Harsh but true.
The Fix: A Sales System That Actually Works
(Without Doing It All Yourself)
You don’t need another sales course.
You don’t need to gamble on another rep.
And you definitely don’t need to keep chasing leads while trying to run your MSP.
What You Do Need:
A proven system.
An experienced sales leader.
A trained support team.
And a simple process that brings in new business week after week.
Introducing: Your Fractional Sales Engine
We help MSPs install a complete, done-with-you sales system without hiring in-house or spending months figuring it out alone.
Here’s what’s included:
1. Sales Leadership & Strategy
You’ll work with an experienced sales director who knows how to build and manage high-performance sales systems for MSPs.
No fluff. No guesswork. Just clear direction and accountability.
2. Multi-Channel Prospecting Engine
We launch and manage outbound campaigns using email, LinkedIn, and phone to generate qualified leads.
Our AI + human approach ensures your pipeline never runs dry.
3. Trained Sales Support Team
Your dedicated support team handles prospecting, lead follow-up, and appointment setting—so you can focus on closing deals, not chasing them.
4. Sales System & CRM
We install your CRM, playbooks, and reporting tools—so everything is tracked, visible, and repeatable.
5. Ongoing Pipeline Management
We don’t just generate leads. We manage the flow, track activity, and continuously optimize your pipeline so deals keep moving.
Built for Execution. Backed by Experience.
This isn’t coaching. This isn’t theory.
This is the sales engine your business runs on—built for MSPs who are ready to grow, but don’t want to build it all from scratch.
Before vs After: What Changes When You Install the Sales Engine
Most MSPs are stuck doing sales the hard way.
Here’s what it looks like before and what it feels like after we’ve installed the system
BEFORE
Relying on referrals that have dried up
Trying to sell cybersecurity—but stuck competing on price
Following up manually—and watching hot leads go cold
Guessing what’s working and what’s not
Trying to manage sales on top of everything else
Hiring reps that don’t perform—and hoping for the best
AFTER
Consistent outbound activity bringing in new leads every week
Selling $300+/seat contracts with confidence and clarity
Follow-up and lead nurturing handled automatically by your support team
Full visibility into your pipeline with weekly reporting and tracking
A sales system that runs with leadership, structure, and support
A trained team that executes with precision and accountability
Ready for your “After” story to begin?
Meet
Tony Tarhan
Sales Leader. MSP Strategist. Founder of DBM Technology
Tony isn’t a theorist. He runs a real MSP—DBM Technology—and has lived the same challenges you're facing right now.
He's built sales systems from the ground up, sold cybersecurity contracts, managed underperforming reps, and knows firsthand what happens when you're stuck in the "referral-and-hope" cycle.
Now, Tony works with a select group of MSP owners to help them avoid the costly mistakes most businesses make trying to grow sales on their own.
“I know what it’s like to balance delivery, hiring, and growth—and still wonder where the next deal is coming from. MSPs don’t need more training—they need structure, leadership, and a sales engine that actually works.”
It’s Already Working
You don’t need to take our word for it.
Here’s what other business owners and partners have said about working with Tony and the system behind Fractional MSP Sales:
“Tony has the product knowledge, industry depth, and strategic clarity that makes him stand out from every other partner we’ve worked with.”
Principal Consultant
“Tony genuinely loves products and service. He thinks strategically, builds trust fast, and always puts the solution first. Highly recommend.”
Microsoft Partner
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“He’s focused, adaptable, and dedicated to getting the best results no matter the challenge. Great to work with.”
Visionary Marketer
What You Can Expect
Faster time to results
Clear structure and accountability
A team that does the heavy lifting
Sales activity happening—without you chasing it
Want to see how this could work in your MSP?